BASED.
BASED.
Brand Development / Packaging Design
BASED. is an independent Swiss beverage brand developed by a small collective of creators and drink enthusiasts. The drinks are brewed locally and focus on natural ingredients without unnecessary additives or marketing gimmicks.
The idea behind the brand is simple: a product that speaks for itself. Honest ingredients, transparent communication, and a visual identity that reflects this philosophy.
I was involved in the early development of the brand and became the lead designer responsible for the visual language of the products.
BASED. is an independent Swiss beverage brand developed by a small collective of creators and drink enthusiasts. The drinks are brewed locally and focus on natural ingredients without unnecessary additives or marketing gimmicks.
The idea behind the brand is simple: a product that speaks for itself. Honest ingredients, transparent communication, and a visual identity that reflects this philosophy.
I was involved in the early development of the brand and became the lead designer responsible for the visual language of the products.
Brand Idea
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The name BASED. reflects the core philosophy of the brand. The drinks are “based” on what they claim to be. Only the ingredients that are listed on the bottle are inside. No artificial complexity, no exaggerated branding.
Instead of building an elaborate brand narrative, the design intentionally stays minimal. The product itself becomes the message.
The wordmark functions as the brand’s primary identity. Rather than creating a traditional logo system, the typography serves as a direct and confident label for the product.
The name BASED. reflects the core philosophy of the brand. The drinks are “based” on what they claim to be. Only the ingredients that are listed on the bottle are inside. No artificial complexity, no exaggerated branding.
Instead of building an elaborate brand narrative, the design intentionally stays minimal. The product itself becomes the message.
The wordmark functions as the brand’s primary identity. Rather than creating a traditional logo system, the typography serves as a direct and confident label for the product.
Packaging & Visual Language
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The packaging follows a simple and recognizable system.
Each iced tea is defined by a single color point, referencing the character of the drink — such as the green zen circle for the Matcha Lemon Iced Tea or the red accent for Hibiscus Mint.
For the lemonade line, the system evolves: instead of the circle, fruit patterns represent the ingredients of each drink.
The overall visual language stays direct and unpolished, reflecting the honest and independent spirit of the brand. It appears in real environments and everyday situations. The result is a visual language that feels urban, authentic, and closely connected to the independent beverage culture around it.
The packaging follows a simple and recognizable system.
Each iced tea is defined by a single color point, referencing the character of the drink — such as the green zen circle for the Matcha Lemon Iced Tea or the red accent for Hibiscus Mint.
For the lemonade line, the system evolves: instead of the circle, fruit patterns represent the ingredients of each drink.
The overall visual language stays direct and unpolished, reflecting the honest and independent spirit of the brand. It appears in real environments and everyday situations. The result is a visual language that feels urban, authentic, and closely connected to the independent beverage culture around it.
Notes
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