BASED. is an independent Swiss beverage brand developed by a small collective of creators and drink enthusiasts. The drinks are brewed locally and focus on natural ingredients without unnecessary additives or marketing gimmicks.

The idea behind the brand is simple: a product that speaks for itself. Honest ingredients, transparent communication, and a visual identity that reflects this philosophy.

I was involved in the early development of the brand and became the lead designer responsible for the visual language of the products.